During the Southern Song period, because of the war and turbulence, the capital of Song dynasty was forced to move southward, and establish Lin 'an (today's Hangzhou) as its new capital city. Due to the severe homesickness, one of the emperor's favorite concubines was unable to sleep or eat quietly all day long, and she looked melancholy. Her appearance greatly tugged at the emperor's heartstrings, thus he issued imperial edicts to look for the famous physician in the world, but with no result. As a result, the emperor himself was greatly upset everyday, and even had no interest in dealing with the state affairs.

      One learned farmer in Hangzhou knew that, and he recommended to the emporor the good medicine called ganoderma lucidum, and it was permitted by the emperor. The concubine took the medicine, and later the miracle came out. She got gradual physical rehabilitation, regained vigor, and had a rosy cheek. The emperor was extremely happy, granted the farmer ten thousands of gold, but also stowed the farmer a shop name “Kang Yuan Tang”. From then on, the farmer's fame spreaded far and wide. And he began to do a lot of good things to the public, such as treated people and donated him medicine freely, and no matter one is rich or poor, he removed his illnesses. In this way, he helped numerous living beings in the world.

Corporate Culture

Management ideas:

Integrity, love, humanity, efficiency, pragmatic, and the integrity to get rid of illnesses .Business with integrity, cause with benevolent mind and heart

Core values:

Make health care a medium of preserving health, and leisure a medium of health care.

Entrepreneurship:

Carry forward classic tradition, refinement and dedication, devoted to the health care, and help all living creatures.

Business strategies:

1. Strategic point of view: Strategy is a logical system to organize the development, which is the stretching process of logical system. And business strategies guide the development of business tactics, and make sure a smooth going of the corporate on the fixed rail.

2. Strategic principles: Business with integrity, cause with benevolent mind and heart; pay great attentions to health ,do good works to the public; successfully c\achieve the superposition of accelerated effect in time and space, so as to create an unique brand and industrial space.

3. Objectives: take exclusive agency chain as carrier, concept of modern Chinese medicine as means, to set up the biggest health service organization in china, and to restore the prestige of the century – old famous shop “Kang Yuan Tang”.

4. Essential competitiveness: innovative ability of health- care service

5. Strategic drives: exclusive agency chain, classical image, and the spread of health preserving and caring concepts.